Any university graduate can be a pre-sales candidate. The competitive field of selling needs a highly aggressive candidate who is determined to establish good relations with potential customers. The candidate must be willing to take risks with the potential customer and be able to convince the client to buy the product.
In pre-sales, all kinds of people are negotiated with and long hours are needed to sell products. As a pre-sales candidate, the company products have to be known well to be ready in entertaining a potential buyer’s queries. When the pre-sales candidate belongs to a huge company that has a wide selection of products, the candidate is expected to impress the potential buyer during the first meeting.
Pivotal Role
Pre-sales candidates are the people who can make or break a sale. They communicate directly with the potential customers. They need to show the potential buyer that their company’s products are so much better than their rivals in terms of everything. Strong persuasion skills are needed during pre-sales appointments. Certainly, being presentable professionally can be beneficial for the candidate. Pre-sales candidates love to talk to the potential customers and present to them the company products. Being well-prepared per appointment with a potential buyer is a must. When the candidate is unsure of the company products upon questioning, the candidate can lose a potential sale.
Traits
Articulateness is an asset for pre-sales. A potential buyer can be impressed at how well the pre-sales candidate speaks about the company products. There is no need for a lot of encouragement to buy the product. Good communication skills are a must in getting the pre-sales candidate’s point across to the potential buyer. Certainly, a high level of self-confidence helps the pre-sales candidate a lot. Confidence that is innate shows to the potential buyer. A self-assured pre-sales candidate can work wonders for the negotiation.
Product Knowledge
Depending on the industry that the pre-sales candidate joins, the candidate must be willing to undergo training about the company products. All specifications and features of the products have to be in the candidate’s knowledge. During pre-sales appointments, the pre-sales candidate must also take note of what the potential buyer asks about the products. There may be instances where the product does not contain the functions needed by the potential buyer, so the sale cannot be executed. A good company product accompanied with impressive pre-sales skills can sell in a matter of a few minutes.
Growth
Being in pre-sales can serve as a good exposure to the candidate in going up the corporate ladder. There is a lot of growth in sales for the pre-sales candidates who are blessed with excellent sales abilities. Attending trade shows and giving demonstrations in these events can be good learning experiences for a pre-sales candidate to see the competitiveness of the field. A pre-sales candidate can be promoted to go up the business ladder until the chief operations officer or chief executive officer is within the candidate’s hands. When that level is reached, enormous sales experience has benefited the candidate.
